In this continuation of Walt's popular VALUE SELLING seminar, you'll experience an even more hands-on and interactive program. Take away strategies, tips and techniques that you can use at once to outsell your competition and book more business, more profitably. It is high-stakes, high pay-off sales training that you risk only missing out on!

If ultimately you don't have the ability to differentiate yourself, all you're doing is playing a price game. STEVE ZIESSLER, VICE PRESIDENT OF SALES, KIMBERLY-CLARK CORPORATION | AS SEEN IN A CHALLY GROUP REPORT SELL EASIER AND MORE PROFITABLY AS YOU DISCOVER: • Why meeting customers' needs is no longer enough. • How to avoid the commoditization trap. • Identifying your differentiators, and why your life depends upon it. • Playing your two trump cards. • Why and when to practice the 70/30 Rule. • How to bullet-proof relationships and retain 50% more customers. • How to move more product more profitably.

If you don't have ‘currency' with a customer and bring real added value in your exchange of ideas and opportunities, you are no longer relevant. PHIL BOHAY, GM, CUSTOMER SERVICES | BUSINESS SALES AND SOLUTIONS, SaskTel | CHALLY GROUP REPORT

YOU ALSO WILL HEAR STEP-BY-STEP HOW TO: • Reinforce the differences between you and your competition. • Employ the #1 skill in selling today. • Remind your customers of the value you are creating for them. • Sell deeper and broader into your accounts. • Increase your profitability up to 60%.

It is inevitable. Expect there to be pressure on your prices and margins in spite of your added value. Whatever your branch of business, you will benefit big from this Select-Group Seminar with Walt Slaughter. It is about building relationships, winning against competition and maximizing your sales and profit potentials in today's crowded marketplace.